In this course we explore a number of psychological factors involved in having the influence over others required to build trust, build a following of supports and sell your product.
We will explore:
- The six principles of persuasion: Using the impact of reciprocity, scarcity, authority, consistency, liking and consensus to ethically build rapport and trust in your business.
- Positive growth mindset: Having a vision for a positive future outcome that propels you to show up with enthusiasm and radiate a positive energy that others will gravitate towards.
- Providing value: Assessing the value of what you provide in light of an integration between value provided to the customer, alignment with your business mission, alignment with your ethical framework and narrative of your group ideology.