In this course we explore how to perform a PESTEL analysis to identify environmental factors that influence different market opportunities and how to match that against a SWOT analysis of the business strengths to identify potential niches.
This course covers:
- Developing a Customer Profile
- Developing a Value Proposition Canvas
- Identifying your strengths (SWOT analysis)
- Identifying market opportunities (PESTEL analysis)
- Differentiating from the competition (5 Forces analysis)
- Creating Blue ocean Opportunities