Learn some proven strategies to nurture and guide a costumer through process of becoming more familiar with your product and service and building trust with what you offer.
The following three topics are explored in this course:
- Guiding the customer journey: Investigating how to add value and gain trust through the process of guiding customers through interactions with your service. We focus on different key customer touch points and how they can be linked together within a broader strategy to guide their journey.
- Creating an ecosystem of services: Providing multiple buying points at low and high costs to provide a scaffold for giving customers an opportunity to interact with your service.
- Building lists and creating funnels: Explores how to capture leads to build a list, present opportunities and remove barriers, frame this within the customer journey and link it to buying opportunities within your product ecosystem.