This topic guides you through development of your business plan by bringing together the different activities explored throughout the course and adding some extra details.
The goal of this topic (and the whole course) is to provide you with a clear and concise strategy to develop your business and be empowered by a skill-set to make the necessary adjustment and pivots in response to early development feedback.
The business plan is the only part of the course that is assessed and on successful completion you will be awarded a Regenerative Business Certificate from Regenpreneur.
The following elements are expected to be included in the business plan:
Business Context
Market Analysis
Growth Strategy
Marketing Plan
Reporting
The goal of this topic (and the whole course) is to provide you with a clear and concise strategy to develop your business and be empowered by a skill-set to make the necessary adjustment and pivots in response to early development feedback.
The business plan is the only part of the course that is assessed and on successful completion you will be awarded a Regenerative Business Certificate from Regenpreneur.
The following elements are expected to be included in the business plan:
Business Context
- Background
- Values
- Strengths
- Vision
- Mission
Market Analysis
- PESTEL Analysis
- 5-Forces Model
- Customer Profile
- Value proposition
- Blue Ocean Opportunities
Growth Strategy
- 3-level market opportunities
- STRETCH and SMART growth goals
- 12-week execution of SMART goals
Marketing Plan
- Your story
- Product ecosystem
- Customer journey
- Sales funnels
- Pitch deck
Reporting
- Culture
- Finances
- Environmental
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Business Ethics
Business ethics could be considered as commonly held framework of values, behaviours and principles that impact upon the success of businesses within a free trading capitalism market. Those businesses that create a positive public image of producing goods in services while maintaining an ethical high ground will develop a favourable brand reputation that will in turn attract greater levels of business and trust from consumers.
In this course we explore three levels of developing an ethical business:
Until recent times (with the increased awareness of environmental damage of business activities) the sole ethical responsibility of business was thought to be to maximize its immediate bottom line -subject to only the most minimal constraints of the law. This was due to the belief that uninterrupted free market trade of self-interested business resulted in the greatest collective benefit to the financial and social progress of society. This view was re-enforced when well-meaning governments increased control of free-market trade resulting in downturns in economy. The most dramatic example of this being government-controlled communist policies that saw the economic collapse of Russia.
Now – businesses are expected to clearly demonstrate ethics within their business activities that include the following values:
Business ethics are important for a variety of reasons. First and foremost, it keeps the business working within the boundaries of the law, ensuring that they aren't committing crimes against their employees, customers, consumers at large, or other parties. Businesses can also build trust between the business and consumers. If consumers feel that a business can be trusted, they will be more likely to choose that business over its competitors. Being an ethical business is also highly appealing to investors and shareholders. They will be more likely to sink money into the company, as following standard ethical business practices and leveraging them properly can be a path to success for many businesses.
In this course we explore three levels of developing an ethical business:
- Investigating the ethical context in which modern business arose.
- Investigating modern trends in Corporate Social Responsibility.
- Overlaying the principles of regenerative design as best practice to the conduct of ethical business.
Until recent times (with the increased awareness of environmental damage of business activities) the sole ethical responsibility of business was thought to be to maximize its immediate bottom line -subject to only the most minimal constraints of the law. This was due to the belief that uninterrupted free market trade of self-interested business resulted in the greatest collective benefit to the financial and social progress of society. This view was re-enforced when well-meaning governments increased control of free-market trade resulting in downturns in economy. The most dramatic example of this being government-controlled communist policies that saw the economic collapse of Russia.
Now – businesses are expected to clearly demonstrate ethics within their business activities that include the following values:
- Trustworthiness: This involves being transparent and honest in actions and communications – which has a positive impact internally and externally.
- Respect: Which is demonstrated through delivering value to customers and going beyond their expectations to show your appreciation of their business.
- Fairness: Treating customers and employees with a sense of justice is key to build trust and loyalty – which results I high staff retention and repeat business.
- Caring: When customers and staff are shown you value them it helps establish connection and security that strengthens the business and creates a tribe of loyal customer-fans.
Business ethics are important for a variety of reasons. First and foremost, it keeps the business working within the boundaries of the law, ensuring that they aren't committing crimes against their employees, customers, consumers at large, or other parties. Businesses can also build trust between the business and consumers. If consumers feel that a business can be trusted, they will be more likely to choose that business over its competitors. Being an ethical business is also highly appealing to investors and shareholders. They will be more likely to sink money into the company, as following standard ethical business practices and leveraging them properly can be a path to success for many businesses.