In this masterclass we explore how to gain clarity on what value you wish to offer through your business to targeted customers. We will guide you through a number of analysis to gain clarity on exactly how to best position yourself in your industry to take advantages of opportunities and avoid threats - in ways that are aligned to your strengths and the specific needs of customers.
The goal is to find an opportunity within your target market where you will avoid direct competition to establish a monopoly within a specific niche. Then, by being clear on the characteristics of your targeted end user customer - being set up for providing a product or service of value that will gain support and lead to viable business opportunities.
The goal is to find an opportunity within your target market where you will avoid direct competition to establish a monopoly within a specific niche. Then, by being clear on the characteristics of your targeted end user customer - being set up for providing a product or service of value that will gain support and lead to viable business opportunities.
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The following topics are covered:
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Topics
A Value Proposition
A value proposition is a statement that answers the 'why' someone should do business with you. It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition. Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
It's also one of the most important conversion factors. A great value proposition could be the difference between losing a sale -- and closing it. Your value proposition is your unique identifier. Without it, people don't have a reason to work with you over somebody else.
While your value proposition should help differentiate you from the rest of the industry, keep in mind it's not a slogan, tagline, or even a way to position yourself in the market. Those types of copy are important accessories to your brand, but your potential customers and employees don't choose one business over the other based on a high-level mission statement. Your value proposition goes deep into the problems you want to solve for people, and what makes you the right one for the job.
It's also one of the most important conversion factors. A great value proposition could be the difference between losing a sale -- and closing it. Your value proposition is your unique identifier. Without it, people don't have a reason to work with you over somebody else.
While your value proposition should help differentiate you from the rest of the industry, keep in mind it's not a slogan, tagline, or even a way to position yourself in the market. Those types of copy are important accessories to your brand, but your potential customers and employees don't choose one business over the other based on a high-level mission statement. Your value proposition goes deep into the problems you want to solve for people, and what makes you the right one for the job.